SEO principles to increase your visibility on Google
In the previous seo essentials post, we explained what SEO consists of, how it works and why it is so important today. We know that that information was not enough, but it is very useful to begin to delve into this immense and wonderful world of digital marketing.
Now that you’ve understood these basics, you may be wondering how you can start applying them to your own website or digital business.
That is why, in this post, we would like to share with you 4 SEO principles that will help you achieve all the potential and visibility you need on the Internet.
Some sites ignore the principles and go straight to what needs to be done without taking into account their practical usefulness. That is, the principle helps you understand what to do and why to do it that way.
Furthermore, in this post we put at your disposal a series of key questions that will help you apply this knowledge immediately and see the fruit of your efforts. Continue reading!
4 SEO Principles to increase your visibility on Google
You need to know that there are more than 200 factors for your site to reach the top positions in search engines.
But these 4 SEO principles are the basis of the vast majority of those factors, and by focusing on them you can experience great benefits.
In a desperate effort to get more views and better placement, you might fill your web content with numerous links. However, Google could interpret it as spam or consider the content of those links irrelevant, so your site would suffer. Being proactive is not always synonymous with being effective.
Your positioning, then, will depend on these 4 principles and how you relate to them.
Adam Clark, writer and Digital Marketing specialist, has positioned his content at the top of searches thousands of times over the last 10 years. His best seller on SEO became the number one favorite in Amazon sales.
In this book, the author offers a very good explanation of the 4 principles. Here we leave you a summary of each of them:
1- The trust
This principle is to have high-quality content and backlinks to trusted sources. Backlinks are links that connect your web page to another. Your platform will be only as reliable as the web pages you link to. You are more likely to trust a stranger if your best friend introduces them to you than if they appear out of nowhere without any recommendation. Something similar happens with digital platforms, and reliability depends on the links and associations you have.
When you carefully apply this tool to your website, Google starts considering you as a trustworthy source and therefore you rank higher in search results.
The authority
This will depend on the number of followers you have, as well as the backlinks you use. The principle of authority can be clearly seen on and off the Internet: those businesses and digital platforms with a large user community are positioned ahead of their competitors. This community will strengthen the authority of the business or platform in question.
The relevance
The principle of relevance is, without a doubt, one that Google and other search engines appreciate the most. Since Google’s success lies in its users finding what they are looking for, your page is the means it uses to satisfy that need.
If the content, service or product you offer is valuable and important to many, then you will ensure that this platform places your content among the first results. Give people what they’re looking for, and Google will recognize it!
User behavior
This is one of the most recent updates from Google. With it, you are able to detect whether the user experience on your page was favorable or not. One of the ways to know is by the time users spend enjoying your content or the frequency with which they request a product or service.
When the majority of user experiences on your website or digital business are favorable, the algorithm interprets that your page is recommended. And, in effect, it will give you preference over other pages with the same content, but less acceptance by the user.
SEO questions to apply the 4 principles to your website
Without a doubt, these principles can help you a lot to acquire a better position on digital platforms. Although the following questions can also be a good tool to detect in which areas the optimization of your website should improve.
Whenever you can, ask yourself these evaluation questions:
How trustworthy is my site for users?
How many followers do you have?
Do I use enough backlinks on social media?
Is the content I offer to users specific and more relevant than that of other pages or companies similar to mine?
Am I offering valuable content, product or service?
How much time do users spend in my digital business?
Additionally, you should consider what user behavior is on your site and whether the content you offer is attractive enough for them to stay there or come back for more.
SEO is an essential tool in digital marketing, and although it is not impossible to master, you do need to know the real needs of your website in this area and be able to meet them. But you are not alone, you can count on our help!
At Plixu.com, one of our main goals is to help you analyze the SEO statistics of your website with IA so that you can focus your strategy on the areas that need further optimization. We are interested in developing all your creative and business potential.
In the following posts, we will explain in greater depth what an SEO strategy is and how to create it so that it adapts to the needs of your own website. In addition, you will be able to learn about new artificial intelligence software that is the ideal tool for analyzing SEO statistics. Don’t stop reading us!