5 SEO Fixes That Will Slash Your Customer Acquisition Costs

Let’s be honest, using Google Ads, Meta Ads, or even local ad providers is expensive and can sometimes provide zero new customers. For example, did you know the average Facebook Ad click-through rates was 0.90%? (Yes, less than 1% of the people who see your ad will click on it.)

That’s why in online business, mastering SEO holds the key to unlocking the power of organic traffic, a FREE way to elevate your conversion rates and slash customer acquisition costs. However, while dealing with search engine algorithms and keyword strategies, many people stumble upon common pitfalls.

Fear not, because in this article we’ll cover 5 essential SEO fixes that promise to reshape your businesses online presence and propel it towards the success it deserves!

1. Harness the Power of Analytics for Conversion Optimization:

There’s a lot of high-traffic keywords that people search, within these you’ll find specificity and relevance.

Use analytics tools like the Free Google Rank Checker to understand which keywords bring in traffic that actually leads to sales. With this data, optimize your website to cater to your audience’s needs effectively.

Like we explained how to do in Why Blog Posts are Key to Ranking on Google. You’ll be making changes to your site to make sure it gives people what they want, which Google/Bing/DuckDuckGo sees as useful to show.

2. Avoid Ignoring Local Search Optimization:

For any businesses catering to local clientele, you need to be aware that local search optimization is how new customers find you. For example did you know that:

“76% of Consumers Look at Online Presence Before Physically Visiting a Business”

In order to navigate this landscape, you’ll need to infuse your content with region-specific keywords and embed local identifiers within your digital footprint. Embrace platforms like Yelp, Google Places, and industry specific platforms to amplify your local presence, positioning yourself as a beacon within your community and beyond.

3. Build Authority in Your Field:

We at plixu.com believe your business deserves the top spot. But to get there promoting your products or services isn’t enough. You need to establish yourself as an expert in your industry.

To do this, your business needs to produce comprehensive content that explores relevant topics and tackles common customer issues. Your customers have problems and you have the solution, your content needs to show that. This earns you trust and credibility, attracting both loyal customers and valuable inbound links that enhance your website’s authority.

4. Commit to Content Creation and Distribution:

We’ll admit, successful SEO requires ongoing dedication and consistency. Developing content that includes a variety of formats and distribution channels to effectively engage your audience.

Actively seize opportunities for press coverage, contribute guest posts, and participate in podcasts to broaden your audience and strengthen your SEO efforts. Then plan on releasing this content on a consistent schedule, an SEO expert could help but a quick Google search can help you get it done yourself.

5. Build and Execute an SEO Strategy or Roadmap:

We shared several fixes in the article but the main one is that without a well-defined SEO strategy and roadmap, businesses risk hindering their success in the digital world.

You’ll need to collaborate across departments or with an SEO expert to formulate a cohesive strategy, detailing clear goals and actionable steps to achieve them. Then secure the executive buy-in and make the necessary changes to ensure alignment with SEO best practices.

Summing it up

While traditional advertising methods like Google Ads and Facebook Ads can be costly with minimal returns, mastering SEO offers a path to sustainable growth and reduced acquisition expenses.

By addressing common pitfalls and implementing the fixes outlined here, businesses can reshape their online presence. From leveraging analytics to optimizing for local search and building authority in their field, each step plays a crucial role. Committing to consistent content creation and distribution and building a solid SEO strategy are also key. You can use tools like Plixu AI’s FREE SEO audit tool to see the state of your website.

Embracing these fixes can propel your business to success in the swiftly evolving and competitive digital landscape.

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