Why Blog Posts are Key to Ranking on Google

Google and other search engines care about showing the most USEFUL information to users. It’s key that your website does that, is up to date, and of superior quality.

This is where producing high-quality, optimized blog posts are the tool to rank higher and deliver quality to your users.

In this article we explore 5 Reasons why writing blog posts/articles are your path to ranking on Google.

5 Reasons to Write SEO Articles

1. Articles are the Foundation of Web Content

Google’s primary function is to the index MOST USEFUL web content and serve the most relevant pages to users when keywords are seach for.

Without content like blog, articles, how to’s, and general posts, search engines would have nothing to present.

2. Outranking your Competitors

With every blog post and article you write, you have an opportunity to outperform your competitors in search rankings. By analyzing the top-ranked articles and optimizing your content to be superior to them, you increase your chances of taking the lead in search results!

Why can’t your websites are be the first to show up via Google Search?

3. Direct Impact on Revenue

Have useful content isn’t just nice, organic search is a major traffic driver, responsible for a significant portion of web traffic and inturn, website revenue.

Blog posts enhance your websites visibility, you can directly influence your business’s bottom line by writing what people care about, what to know, or simply need.

4. Establishing Authority on a Topic

It’s pretty simple, Google and other search engines reward content that shows expertise on a topic. In depth articles that use real sources add authority that your website, it makes you into a credible source for your topic.

According to Google’s handbook on Search Enginer Optimization, for your website’s content to shine in the search rankings:

The content is helpful, reliable, and people-first: Be sure that you’re writing content that your readers will find helpful and reliable. For example, providing expert or experienced sources can help people understand your articles’ expertise.

5. Enhancing Google’s Understanding of the Web

While Google’s algorithms are highly sophisticated, the world changes every day, algorithms need to consistently learn, requiring topic specifc data to understand and rank content effectively. Blog and articles are crafted to provide this data to Google, making them more likely to match with user searches.

Writing a SEO article

Final thoughts

Blog posts are not just about filling your website with content. They are a critical tool for improving your visibility and authority on the internet. Make them as useful as you’d want them as a user.

SEO is an ongoing process that requires continuous effort and refinement to achieve and maintain success. Stay tuned for an article on how to write blogs and articles to improve SEO!

Thankfully, in the meantime, there’s FREE tools like Plixu AI to help! Run your website through Plixu’s AI powered audit tool and see where you need to improve. Learn how to better your website’s visibility, attracting more visitors, and possible customers!

Try a free AI SEO Analysis